Gemini's Creepy Intrusion: Is Google Becoming the Next Copilot? (2026)

Google's Gemini is creeping into our lives, and it's starting to feel like an invasion. The AI assistant, once a subtle addition to Google's apps, is now everywhere, from the inbox to the Google Drive, and even on our Chrome menus. This creeping behavior is reminiscent of Microsoft's Copilot, which was similarly overbearing and led to a backlash from users. The author, who enjoys using Gemini for coding and everyday tasks, is now finding it intrusive, especially with the persistent sparkle icon and suggested prompts in Google Docs. The article highlights a growing trend of AI fatigue among young people, who are less enthusiastic about AI the more they use it. This is a concern for Google, as it pushes to build massive data centers and integrate AI into its core services. The author argues that constant nagging to use AI tools can be off-putting and that users should have control over when and how they interact with AI. The piece also touches on the threat AI poses to the developer community, as tech companies lay off software engineers in favor of AI coding tools. The author concludes by emphasizing the importance of a positive user experience and the need for companies to respect users' preferences when it comes to AI integration.

Gemini's Creepy Intrusion: Is Google Becoming the Next Copilot? (2026)
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